At the heart of everything we do is a concern for the long-term welfare and happiness of individuals. That is our north star that guides every decision we make in our research, our product development, and our partnerships. We do this by ensuring we respect, align with, and empower consumers. In fact, this is encapsulated in our mission statement:

  • Our mission is to bend the arc of artificial intelligence towards Justice, Wisdom, Humanity, Courage, Transcendence and Temperance.

That’s a big ambition for a little company, but we really mean it. While mindful that life is not an algorithm, we strive to support autonomous systems that keep sustainable abundance in mind for the growth and resilience of entertainment platforms and advertisers – as well as their audiences and the environment. Our technology cultivates emotions that make life meaningful and sustainable, instead of the fear and anger that divides us.