REAL’s clients are world-class data scientists from global media platforms learning how to empower creative executives, business units, and advertisers with the ability to tell great stories with data.
All great stories express character strengths in ways that can be felt by audiences and measured. Our clients use our content and audience SaaS products to:
1.CLASSIFY data and content using REAL’s 24-character scientific classification system and common language taxonomy which we call “Digital Character”.
2. MATCH content to media and context both strategically and programmatically.
3. STREAM to audiences based on their character strengths for optimized relevancy and increased engagement.
4. PREDICT more satisfying and meaningful engagement based on Digital Character Relatedness between data & content media context, and audiences.